Jiesen Li Advisory delivers technical accounting, valuation, forensic finance, payments architecture, and finance leadership to operators, sponsors, and public-company issuers. Big-4-trained, SEC-defended, audit-tested. Attest and tax-return services sourced through licensed affiliate firms.
Career foundations
Division finance leadership at NBCUniversal Parks & Resorts through the GE-to-Comcast carve-out, and Fotile-backed Bodi Holdings Group launching Choice Hotels of Greater China.
By the numbers
The network
The principal at Jiesen Li Advisory has served, audited, banked, insured, or partnered with the institutions below — across NASDAQ-100 issuers, global media operators, cross-border hospitality platforms, and venture-stage technology.
Listed for context, not as endorsements.
The bench
Engagement-shaped teams. Independence and conflicts cleared in writing before scope. No staff bench billing for principal work.
Two decades across Arthur Andersen, Intersil (NASDAQ-100), NBCUniversal carve-out, Bodi Holdings (China), and a ten-year arc as co-founder and sole CFO at Spincast — a venture-stage AI media platform. Practice lead for technical accounting, valuation, and forensic engagements.
Tax compliance, attest, and audit-defense work is sourced per engagement through a vetted network of licensed CPA firms and independent reviewers. The lead affiliate is named on the engagement letter at scoping, with independence and conflicts cleared in writing before work begins.
What former colleagues say
“Jiesen did a superb job as a member of the Finance department and the Investor Relations manager at Intersil.”
Practice
ASC 606, 805, 350, 718, 815, 830, 842, 740 / FIN 48. Memos that survive Big-4 review because they were written by an Arthur Andersen audit alumnus with a 100% defense record to KPMG and EY.
In-house valuations lead across a multi-year NASDAQ-100 M&A program. DCF, accretion/dilution, ASC 805 PPA, recurring ASC 350 impairment defense.
Distressed finance rebuilds: forensic GL reconciliation, account remapping, POS-to-ERP routing, lender posture restored within two cycles.
Enterprise card-present at theme-park scale (BAMS + Accertify), full B2B receivables/payables, all consumer card-not-present channels.
Captive Finance / IT / Operations built from the ground up for a Greater China launch and a $655M integrated resort. Transfer pricing live.
Production LLM workflows on transaction-level extracts — every output cites source rows. Operating reality, not slideware.
Signature capability
Most candidates have one tier. We have built or rebuilt three distinct payments stacks — and we have stood up the people-side ops in each, not just the tooling. The tooling is one thing; the analyst team is the harder thing.
Merchant acquiring through BAMS aggregating three POS environments — ticketing, F&B, merchandise. Sourced and implemented Accertify; built chargeback and online-fraud analyst teams from scratch.
Built from blank page at an AI/SaaS venture — analogous to fintech and payroll-platform integration architecture. Embedded API integrations to distribution and sponsorship partners.
Online ordering, gift cards, loyalty, e-commerce, catering deposits — brought to best practice across a 9-unit operator group. POS-to-ERP routing fixed at the source.
Representative engagements
Details modified where necessary to protect client confidentiality.
AI in the engagement model
Every Jiesen Li Advisory engagement is delivered through production LLM workflows operating on transaction-level GL extracts — forensic reconciliation, accrual audits, close commentary, balance sheet memos, valuation modeling. Outputs cite back to source rows. Client information is never used to train models, retained beyond the engagement, or disclosed.
Compliance & ethics
The firm operates under the AICPA Code of Professional Conduct and applicable state board rules, including Circular 230 for tax matters. Engagements run under written letters with defined scope, independence checks, and conflicts screening. Attest services and tax-return preparation are delivered through licensed affiliate firms under separate engagement letters.
Engage the firm
We respond within one business day with independence-check status and a scoping call offer. Submissions go straight to the principal inbox.